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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q10-Q15):

NEW QUESTION # 10
Web Recommender widgets can display cross-sell and up-sell recommendations to customers as they navigate your website. Which widgets should be placed on product pages? Note: There are 2 correct answers to this question.

A. Also-Bought widget
B. Personal widget
C. Related widget
D. Search widget

Answer: A,C

Explanation:
Web Recommender widgets in SAP Emarsys enhance product pages:
* Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross- sell on product pages.
* Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.
* Option A:Incorrect. Personal widgets are broader and not product-page-specific.
* Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 11
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. It provides support for custom columns.
B. The data is usable more quickly in the UI.
C. The columns can be sent in any order.
D. It provides real-time validation of the file.

Answer: B

Explanation:
The Sales Data API is preferred for Smart Insight:
* Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
* Option A:Incorrect. Column order is predefined in the API schema, not flexible.
* Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
* Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 12
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.

A. First Touch > Attribution window 366 days > Touchpoint email open
B. Last Touch > Attribution window 9 days > Touchpoint email click
C. First Touch > Attribution window 7 days > Touchpoint Web Channel click
D. First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open

Answer: B,C

Explanation:
Revenue tracking in SAP Emarsys uses attribution models:
* Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
* Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
* Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
* Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).

NEW QUESTION # 13
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A. Store Revenue
B. New Store Revenue
C. Store Purchases
D. Average Purchase Value
E. Total Refunds

Answer: A,C,D

Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
* Option C (Store Revenue):Correct. Total revenue per store is a key metric.
* Option D (Store Purchases):Correct. Number of purchases per store is tracked.
* Option E (Average Purchase Value):Correct. Average order value per store is available.
* Option A:Incorrect. "New Store Revenue" isn't a standard metric; it's just "Store Revenue."
* Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 14
You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message. What should you do to fix this error?

A. Check your email for a link to access the Account Security Settings.
B. Go to Management > User Management and verify your email address.
C. Clear your cookies and access Management > Security Settings.
D. Create a new account owner role and email to access Security Settings.

Answer: A

Explanation:
In SAP Emarsys, the "Forbidden" error message when attempting to access the Security Settings page as an Account Owner indicates that a prerequisite step has not been completed. Specifically, Account Owners must verify their email address before they can access the Security Settings page under the Management menu.
This requirement is explicitly outlined in Emarsys documentation to ensure account security and prevent unauthorized access.
The correct action to resolve this issue is to navigate toManagement > User Managementand verify your email address. According to the Emarsys Help documentation, "Please note that account owners must verify their email address (Management > User Management) before accessing this page. Trying to open Security Settings without a verified email address will result in an error message: 'Forbidden'" (reference: "Security settings:: Your account Security Settings," updated October 17, 2024). This step ensures that the Account Owner's identity is confirmed, aligning with Emarsys' security protocols.
Let's examine why the other options are incorrect:
* A. Create a new account owner role and email to access Security Settings: This is not a valid solution. Creating a new Account Owner role or email does not address the root cause of the
"Forbidden" error, which is the lack of email verification for the existing Account Owner. Furthermore, only existing Account Owners or Emarsys Support can promote users to the Account Owner role, and the email address field for an Account Owner can only be changed byEmarsys Support, not by creating a new role (reference: "About Account Owners," updated September 25, 2024).
* C. Check your email for a link to access the Account Security Settings: While an activation email is sent during the initial Account Owner setup, this option does not apply to fixing the "Forbidden" error after the account is created. The email verification process occurs within the platform under User Management, not via an external link specifically for accessing Security Settings (reference:
"Activating your Account Owner role," updated October 29, 2024).
* D. Clear your cookies and access Management > Security Settings: Clearing cookies might resolve some browser-related issues, but it has no bearing on the "Forbidden" error, which is tied to the email verification requirement enforced by the Emarsys platform, not a local browser issue.
Once the email address is verified inManagement > User Management, the Account Owner can access the Security Settings page without encountering the "Forbidden" error. This page allows configuration of security levels for account access and data management, such as setting permitted email domains, IP access controls, and API credentials (reference: "Security settings:: Your account Security Settings," updated November 11,
2024). This process underscores Emarsys' emphasis on securing account administration tasks, ensuring only verified Account Owners can modify critical settings.

NEW QUESTION # 15
......

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